Benefits of Video and Facebook Marketing for Painting Contractors
If you’ve been following digital marketing trends at all, it’s no secret that we’re on track to see video shift and shape the world of marketing more than ever in 2017.
And if there’s anything to take away from 2016, it’s that video is no longer an option for marketers — it’s a vital part of any content strategy that wants to taste success.
But the question we’re answering now is what’s next in the world of video marketing?
From strategy to sales, we’ve examined the landscape of video marketing and curated only the most essential trends that you should be watching for in the coming year.
Incorporating Video and Facebook Marketing Concepts
Painting contractors looking to drive residential leads should consider Facebook ads for four key reasons:
#1 Facebook ads are incredibly affordable
Did you know the cheapest daily ad budget allowed by Facebook is $1? That’s not a typo. Any painter can market his or her business with Facebook ads as long as they are spending $1 per day. Even better is that a few dollars goes a long way on Facebook – the average cost to show your ad to 1,000 people roughly $3.72. To put this in perspective, it would cost almost 54 times that much to send 1,000 postcards through the mail at a cost of $0.20 each!
#2 Pictures make great Facebook ads
Painters can demonstrate the quality of their work through pictures of past jobs. These same pictures, especially before-and-after shots, make outstanding content for Facebooks ads. An added bonus of having great pictures is that Facebook ads with great visual images dramatically outperform text-based ads.
#3 Facebook ads can be highly targeted
Facebook collects massive amounts of data on its users so marketers can place ads in front of users who fit specific criteria. What does this mean for the average paint pro? Start by describing your average residential customer in terms of location, age, income, and home ownership status. You can enter the same information into Facebook and only show your ads to users who fit the exact criteria.
#4 Consumers are influenced by Facebook ads
According to Search Engine Journal, 43 percent of Americans list Facebook as the biggest influence on their purchasing decisions. Now consider that 64 percent of adults online use Facebook on a daily basis. What does this mean for you? Simply put, your future customers use Facebook, so advertising to them before their next painting project will influence their decision to buy from your business.
An Example Campaign
First, take a high-quality before-and-after picture of a recently completed project that highlights how a new painting job transformed the look of the home. Let’s caption it: “Ready to transform the look of your home this spring? Click below to have XYZ Painting make it a reality!”
On Facebook, we pay less than $5 to show our picture and caption 1,000 times to users we specify – let’s say those who have owned their home for at least five years, are between the ages of 35 and 55, have an income over $100,000 a year, and live within 10 miles of our office. Facebook will be the #1 influence on purchasing decisions for 430 of each 1,000 people who see our ad.
This is the reality of Facebook ads. They allow any contractor to market their services to the right types of customers in a cost-effective visual format. If your residential painting business is not using Facebook ads, now is the time to explore launching your first campaign.